Uit de tuin van
de buren
Uit de tuin van de buren, a flower-picking garden in Arnhem, just opened its doors for the public. Starting from scratch it needs a complete branding plan.
During this project I started with doing some basic research about who the target audience is, what are the needs from the client.
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Eventually I developed a branding strategy that will help the client put themselves on the market.
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The different parts of this branding strategy consist of a colour pallet, a logo, a giftcard, card with instructions how to pick the flowers and how to properly put them in a vase and other important parts of the strategy.
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Besides the different outlets I also helped the client with a social media strategy, different types of events and what types of bouquet she can sell.
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Like said before, I made different outlets for the branding strategy like these card. People who visit the flower-picking garden get these cards when they enter the garden. One to help them with the way of picking the flowers to ensure that your flowers stay beautiful as long as they can but also to help Moniek, the owner of the flower-picking garden, with growing more flowers.
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The other card helps with the way of putting your flowers in a vase. The flowers are grown without any pesticides so they can last a little bit shorter than flowers that are grown with pesticides. To ensure that your flowers stay beautiful for as long as possible there are a few tips on the card.
