top of page
HEMA
HEMA is a company that everybody in The Netherlands knows. They have been a staple in the Dutch shopping area. But even a famous company like HEMA needs to rebrand itself every once in a while.
At the beginning of 2022, they started with minor changes in the booklet.
My job was to determine what the target audience thought of it and where it needed changes.
The solution was an extra campaign which would focus on the special products of HEMA. HEMA is so unique in its products in design and usage. They are special products that are worth it to be on a display. Each product is shown in its own way in the form of a poster of an interactive poster. The posters can be used instantly in-store and the interactive posters can also be used in-store but later on in the process.
Client
Date
Project type
HEMA
2022/2023
Marketing
bottom of page