BARTH.
BARTH., a neo-classical artist and producer, is slowly becoming a bigger artist. But struggles to attract new people to his music and concerts. For my graduation project, I've found new ways to bring new people to BARTH.'s concerts with an immersive experience and fitting marketing.
During this project I did research for BARTH. to try to find new ways to attract new fans to his concerts. BARTH. is a neo-classical artist and producer and is slowly becoming more popular in The Netherlands. The project consisted of both research and design elements.
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Eventually I developed an immersive experience with suitable marketing outlets connected to the immersive experience.
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During the immersive experience we try to immerse the people into the world of BARTH.. Into his way of thinking and how he experiences music when making it.
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Besides the immersive experience I also developed new promotion materials for BARTH. and developed a visual identity book to help him in the future when he wants to make his own posters or promotional content.
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I developed posters, new social media posts, a visual identity book and a creative script. The script is an addition to the immersive experience.
Like said before, the script adds to the immersive experience. The reason behind the script is to help the audience to understand the experience better and to invite them afterwards to come to another concert. You give a reason to the audience to experience it again, now with newly given information. That is why it's key to give this script at the end of the experience. In that way, the audience learns more about it after the experience itself. The script can answer the questions that the audience might have. And at the end the script invites the audience to experience the concert again but now with answered questions and new insights on the experience.
Besides promotional content I also developed content for BARTH. to use by himself. Like a visual identity guide. The guide is supposed to help BARTH. in this new 'era' of music and concerts. If he wants to make new promotional content he can use this guide to find out which fonts or colours to use. Independent and small artists make a lot of the promotional content themselves. This guide helps BARTH. with already giving him a base to work with. In this way it's supposed to save him time and money.
Client
Date
Project type
BARTH.
2023/2024
Brand identity
